Ok, why am I showing you an apple? Who ever thinks about lighting when building or designing a website? Actually, quite a few people do and it makes a big difference. As one who sometimes struggles with getting going and where to go once I do get going this was a nice article about how thinking about how lighting works in the real world can make a website really pop, or give it that wow factor, or even be good enough that people don’t even notice it (which is when you know you’ve really nailed it!) Check out this article from the always great Smashing Magazine.